Web Site Traffic - The Red Light Green Light Tests
Released on = June 10, 2006, 8:28 am
Press Release Author = MarketingHelpline
Industry = Internet & Online
Press Release Summary = The big question is this: What is the best traffic for your web site? This is asked numerous times, but still businesses don\'t understand; that is until now. Using the red light for danger and green light for go tests, readers will once and for all know the answer - and there\'s a neat unusual twist too.
Press Release Body = FOR RELEASE on or after: 14/12/2005
Web Site Traffic - The Red light Green Light Test
If there is ever a topic that generates more discussion online than any other, it has to be one about web site traffic. More specifically how to get it. It is a fact that without it, the best web site might well look beautiful, but could be totally useless. Therefore, for online success, good quality traffic is essential. But the huge issue for webmasters is what kind of traffic really is best.
Geoff Carter, CEO of www.MarketingHelpline.com says: "The way I sort this out is simple as I use the red light, green light tests. Understand the differences and your business will simply thrive. Failure to understand and you might as well go back to a day job!"
First, the red for danger test!
Without doubt, it is easy to identify \'red\' traffic. Sellers of such traffic can be easily identified as their ads often state they can deliver thousands of \'visitors\' fast and at a price that is rarely more than several pizzas. On the face of it, this looks like a good deal. Yes, you can get visitors but the big question is: Are they targeted? Usually, they are not. So, webmasters get visitors that might not have any interest in their product or service. Thus, the chance of a sale from this traffic is minimal. The fact that such traffic is coming from unknown sources should be a big concern too, so: Beware!
The alternative is green traffic test.
Now, if you really want high quality traffic, you must ensure it is targeted traffic. When traffic is targeted, it means it is the right kind for your web site. Geoff Carter calls this the \'green\' traffic test. For example, if your site is selling golf clubs, then the people i.e. the traffic coming to your site needs to be specifically looking for golf clubs. There is no guarantee these visitors will buy your products, but at least there is a far better chance they will because you know they are at least interested in golf.
Also, targeted traffic is best if it is double-qualified. In the golf example above, this is where a web site selling golf products also displays an ad, say, about golf courses. A visitor to the golf products site on seeing the golf courses ad, might be moved to click on the ad and hence arrive at your web site; now that is double-qualified traffic. These give a quality of visitor like no other and hence are the best you can get.
But the big question is where can webmasters get quality targeted traffic?
New forms of pay-per-click ads are being placed on innovative keyword-driven highly optimized web sites that have been specially designed for this sole purpose. Here, an entire web site is built around a single keyword e.g. golf, and golf product ads sit perfectly on them so if clicked they can drive traffic to your golf-related web site.
Finding these keyword-driven web sites is not easy but they are available. Find one and your business could change dramatically. A concern for discerning webmasters could be the price of ads and how the price will vary for the \'hot\' keywords. They need not worry as all ads for any keyword are exactly the same price! So, it helps you keep control of the ad budget as bidding is a thing of the past, too.
In summary, here are Geoff\'s five top targeted traffic tips:
1. Be on your guard when offered thousands of visitors from unknown sources. 2. If the price of traffic seems too good to be true, then it probably is. 3. Don\'t buy traffic that is not specifically targeted for your web site. 4. Order targeted traffic advertising campaigns from reliable sources. 5. Try the new form of ads for targeted traffic with fixed-price click-through rates.
Go with the green targeted traffic test for your business, and say \'no\' to the random red visitors because using these sources you will wait a long time for business success. But as with everything, you have to be the judge what is best for you.
Geoff Carter is actively working online to help individuals and businesses to advance fast and quality targeted traffic generation is just one field he operates in to help others. Terry Dean, the legend of the Internet said of Geoff:
\". he is definitely someone I\'d recommend to others. His professional education background is a tremendous asset and resource that everyone needs to take advantage of for their Internet business. He is a brilliant thinker and has a knack for breaking every project into simple step-by-step systems...\" Terry Dean - Internet Marketing Coach
For more information, contact Geoff Carter Email: geoff@marketinghelpline.com Other helpful information can be found at: http://www.marketinghelpline.com
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